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Lata Mangeshkar Launches LM Music

Legendary singer Lata Mangeshkar's music company LM MUSIC was launched with an album of bhajans on Sunday by Pandit Jasraj, Amitabh Bachchan and Nita Ambani at a star-studded function.

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The new album has bhajans dedicated to Swami Samarth of Akkalkot. “It is always a pleasure to sing with Usha. She’s a fine singer in her own right. We’ve come together again because of the solemnity of the occasion. Swami Samarth is a much-revered saint from Akkalkot,” said Lata.

The music of the album is composed by a young musician Mayuresh Pai. The company and the label was due to be launched November 18 in a lavish bash but had to be postponed twice. First due to the death of Lata’s niece and Asha Bhosle’s daughter Varsha, and again owing to to Shiv Sena chief Bal Thackeray’s death.

About the label L.M. Music, Lata shyly said, “It’s a name suggested by everyone in the family. I went along with it. I’ve no interest in using my name for anything.”

Bollywood celebrities like Sridevi, Boney Kapoor, Madhur Bhandarker, Alka Yagnik, and Mahalakshmi Iyer were among those present. Amitabh Bachchan wished all the luck to the new label. "I am too small in front of all the dignitaries present here, best wishes to LM MUSIC and I wish the company also becomes a precious stone like Lata," he said.

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Nita Ambani said that the launch marked an important day in her life. "This event is a landmark for all of us. Lata Mangeshkar is a living legend. She has enthralled millions of hearts all over the world with her music," she said.

LM MUSIC will encourage young talent that needs an outlet for its creativity including budding artists who Lata feels have the potential to maintain the high standards set by legends. The label has six new albums including Sufi and spiritual music.

Lata Mangeshkar Launches LM Music Reviewed by Karamnook Marathi on January 14, 2013 Rating: 5

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